Judgment_paragraph 24 · S v EA and Others (C-367/17)

24It must also be recalled that EU legislation displays a general tendency to enhance the quality of products within the framework of the common agricultural policy, in order to promote the reputation of those products through, inter alia, the use of designations of origin which enjoy special protection. It also aims to satisfy the consumers’ expectation regarding product quality and identifiable geographical origin, and to enable producers, in conditions of fair competition, to secure higher incomes in return for a genuine effort to improve quality (see, to that effect, judgment of 3 March 2011, Kakavetsos-Fragkopoulos, C‑161/09, EU:C:2011:110, paragraph 34).