34In the second place, the Court has previously held, in its judgment of 14 July 2011, Bureau national interprofessionnel du Cognac (C‑4/10 and C‑27/10, EU:C:2011:484, paragraph 55), in relation to the interpretation of Article 16(a) of Regulation No 110/2008, the wording and purpose of which are similar to those of Article 118m(2)(a) of Regulation No 1234/2007 and Article 103(2)(a) of Regulation No 1308/2013, that the use of a mark containing a geographical indication, or a term corresponding to that indication and its translation, with respect to spirit drinks which do not meet the relevant specifications, constitutes, in principle, for the purposes of Article 16(a) of Regulation No 110/2008, a direct commercial use of that geographical indication.
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