32The protection which the directive confers on consumers thus extends to cases in which a consumer who has concluded with a seller or supplier a contract containing an unfair term fails to raise the unfair nature of the term, whether because he is unaware of his rights or because he is deterred from enforcing them on account of the costs which judicial proceedings would involve (see, to that effect, the judgment of 26 October 2006, Mostaza Claro, C‑168/05, EU:C:2006:675, paragraph 29 and the case-law cited, and the order of 16 November 2010, Pohotovosť, C‑76/10, EU:C:2010:685, paragraph 43).
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