Globo Comunicação e Participações S/A v European Union Intellectual Property Office (T-408/15)

Judgment of 13 Sept 2016

law://eu/cjeu/2015/t-408-15/para_45@2026-11-14

45Furthermore and in any event, it is necessary for the sound sign in respect of which registration is sought to have a certain resonance which enables the target consumer to perceive and regard it as a trade mark and not as a functional element or as an indicator without any inherent characteristics. That consumer must thus regard the sound sign as having the ability to identify, in the sense that it will be identifiable as a trade mark.

Globo Comunicação e Participações S/A v European Union Intellectual Property Office (T-408/15)

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