Judgment_paragraph 41 · Globo Comunicação e Participações S/A v European Union Intellectual Property Office (T-408/15)

41However, it must be borne in mind that the Court of Justice has held in its case-law that, whilst the criteria for assessing distinctiveness are the same for the various categories of trade mark, it may become apparent, when applying those criteria, that the relevant public’s perception is not necessarily the same in relation to each of those categories and that, therefore, it may prove more difficult to establish the distinctiveness of the marks in certain categories than of those in other categories (see order of 28 June 2004, Glaverbel v OHIM, C‑445/02 P, EU:C:2004:393, paragraph 23 and the case-law cited).

Globo Comunicação e Participações S/A v European Union Intellectual Property Office (T-408/15)

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