Judgment_paragraph 35 · Viiniverla Oy v Sosiaali- ja terveysalan lupa- ja valvontavirasto (C-75/15)

35The Court has also ruled that it is necessary, where appropriate, to take account of the ‘conceptual proximity’ between terms emanating from different languages, since such a proximity and the phonetic and visual relationship referred to in paragraph 33 above are such as to bring to the mind of the consumer the product whose geographic indication is protected, when he is confronted with a similar product bearing the disputed name (see, to that effect, judgment in Commission v Germany, C‑132/05, EU:C:2008:117, paragraphs 47 and 48).