Judgment_paragraph 27 · Viiniverla Oy v Sosiaali- ja terveysalan lupa- ja valvontavirasto (C-75/15)

27As regards, moreover, the referring court’s doubt regarding the relevance, in assessing the concept of ‘evocation’ within the meaning of Article 16(b) of Regulation No 110/2008, of the fact that the name ‘Verlados’ refers to the place where the product at issue in the main proceedings is manufactured, which is known to Finnish consumers, it should be noted that Article 16(b) of Regulation No 110/2008 protects geographical indications registered in Annex III thereto against any ‘evocation’ throughout the territory of the European Union. In the light of the need to guarantee effective and uniform protection of those geographic indications in that territory, it must be considered, as do the Italian Government and the Commission, that the concept of ‘consumer’, referred to in the case-law cited in paragraph 21 above, covers European consumers and not merely consumers of the Member State in which the product giving rise to the evocation of the protected geographical indication is manufactured.