28It should further be observed that, according to settled case-law, the system of protection introduced by Directive 93/13 is based on the idea that the consumer is in a weak position vis-à-vis the seller or supplier, as regards both his bargaining power and his level of knowledge (judgment of 29 October 2015, BBVA, C‑8/14, EU:C:2015:731, paragraph 17 and the case-law cited).
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