32In the context of the overall analysis undertaken pursuant to Article 52(1)(b) of Regulation No 207/2009, account may also be taken of the origin of the contested sign and its use since its creation, the commercial logic underlying the filing of the application for registration of that sign as a European Union trade mark, and the chronology of events leading up to that filing (see, to that effect, judgment of 14 February 2012 in BIGAB, T‑33/11, EU:T:2012:77, paragraphs 21 to 23).
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