28The concept of bad faith referred to in Article 52(1)(b) of Regulation No 207/2009 relates to a subjective motivation on the part of the trade mark applicant, namely a dishonest intention or other ‘sinister motive’. It involves conduct which departs from accepted principles of ethical behaviour or honest commercial and business practices (see, to that effect, judgment of 14 February 2012 in Peeters Landbouwmachines v OHIM — Fors MW (BIGAB), T‑33/11, EU:T:2012:77, paragraphs 35 to 38, and the Opinion of Advocate General Sharpston in Chocoladefabriken Lindt & Sprüngli, C‑529/07, EU:C:2009:148, paragraph 60).
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