136It must be remembered in that regard that, if an applicant claims that a trade mark applied for is distinctive, despite EUIPO’s analysis, it is for that applicant to provide specific and substantiated information to show that the trade mark applied for has either an intrinsic distinctive character or a distinctive character acquired by usage (judgment of 25 October 2007, Develey v OHIM, C‑238/06 P, EU:C:2007:635, paragraph 50), since it is much better placed to do so, given its thorough knowledge of the market (judgment of 29 June 2015, Grupo Bimbo v OHIM (Shape of a Mexican tortilla), T‑618/14, not published, EU:T:2015:440, paragraph 32).
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