71According to the case-law, the distinctive character of a mark, including distinctive character acquired through use, must also be assessed in relation to the goods or services in respect of which registration is applied for and in the light of the presumed perception of an average consumer of the category of goods or services in question, who is reasonably well informed and reasonably observant and circumspect (judgments in Presentation of part of a chuck, cited in paragraph 66 above, EU:T:2010:153, paragraph 42, and Shape of a handbag, cited in paragraph 66 above, EU:T:2013:148, paragraph 78).
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