Judgment_paragraph 45 · Arrigo Cipriani v European Union Intellectual Property Office (T-343/14)

45It must be recalled that, according to the case-law, extending the protection of a national mark by registering it as an EU mark is part of an undertaking’s normal commercial strategy (see, to that effect, judgments of 1 February 2012, Pollo Tropical CHICKEN ON THE GRILL, T‑291/09, EU:T:2012:39, paragraph 58, and of 14 February 2012, Peeters Landbouwmachines v OHIM — Fors MW (BIGAB), T‑33/11, EU:T:2012:77, paragraph 23). Thus, the application for registration of the contested mark may be regarded as having been part of the commercial strategy of the intervener’s predecessor in title.