25It should be pointed out that Directive 2005/29 is intended to establish, in accordance with recitals 5 and 6 in the preamble thereto and Article 1 thereof, uniform rules on unfair business-to-consumer commercial practices in order to contribute to the proper functioning of the internal market and to achieve a high level of consumer protection (judgment of 23 April 2009 in VTB-VAB and Galatea, C‑261/07 and C‑299/07, EU:C:2009:244, paragraph 51).
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