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European Union
Philip Morris Brands SARL and Others v Secretary of State for Health (C-547/14)
Judgment
Consideration of the questions referred
Question 3
Question 3(a)
180

Philip Morris Brands SARL and Others v Secretary of State for Health (C-547/14)

Judgment of 4 May 2016law://eu/cjeu/2014/c-547-14/para_180@2026-11-12

180Secondly, as regards the less restrictive measures advocated by some of the parties to the main proceedings, they do not appear to be equally suitable for achieving the objective pursued.

Source: EUR-Lex, © European Union, 1998-2026. Reuse authorised under Decision 2011/833/EU.

Key facts

Court: Court of Justice · Second Chamber
Case: C-547/14 · ECLI:EU:C:2016:325
Decided: 4 May 2016
Procedure: Preliminary reference · referred by the High Court of Justice of England and Wales, Queen’s Bench Division (Administrative Court) (United Kingdom)
Upheld as valid: Directive 2014/40
Applicants: The Queen; Philip Morris Brands SARL; Philip Morris Ltd; British American Tobacco UK Ltd
Defendant: The Secretary of State for Health
Rapporteur: A. Arabadjiev
Advocate General: J. Kokott
Bench: 5 judges
R. Silva de Lapuerta, J.L. da Cruz Vilaça, A. Arabadjiev, C. Lycourgos, J.-C. Bonichot
Language: English
Official: CURIA · EUR-Lex 62014CJ0547

Topics

Acts of the institutions Approximation of laws Freedom of establishment Freedom to provide services Principles of Union law

History · 1 version

4 May 2016Reading

Connections

Interprets 1: Directive 2014/40/EU of the European Parliament and of the Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products and repealing Directive 2001/37/EC Text with EEA relevance
Cited by 24: FA.RO. di YK & C. Sas v Agenzia delle Dogane e dei Monopoli (C-16/23); Vitol SA v Belgische Staat (C-268/22); Xpand Consortium and Others v European Commission (T-80/25); Robin Wood - Gewaltfreie Aktionsgemeinschaft für Natur und Umwelt eV and Others v European Commission (T-575/22); NTT Data Belgique and Others v European Investment Bank (T-161/24); PJ Carroll & Company Ltd and Nicoventures Trading Ltd v The Minister for Health and Others (C-759/23); Banco Cooperativo Español, SA v Single Resolution Board (T-499/20); Norddeutsche Landesbank – Girozentrale v Single Resolution Board (T-407/22); Polynt SpA v European Chemicals Agency (T-29/22); Norddeutsche Landesbank – Girozentrale v Single Resolution Board (T-412/21); Deutsche Bank AG v Single Resolution Board (T-396/21); Norddeutsche Landesbank – Girozentrale v Single Resolution Board (T-403/21); Fresenius Kabi Austria GmbH and Others v European Commission (T-416/22)2 provisions; Max Heinr. Sutor OHG v Single Resolution Board (T-393/21); Westpole Belgium v European Parliament (T-640/22); Dexia Crédit Local v Single Resolution Board (T-405/21); Société générale and Others v Single Resolution Board (T-387/21); BPCE and Others v Single Resolution Board (T-385/21); Crédit agricole SA and Others v Single Resolution Board (T-388/21); Confédération nationale du Crédit mutuel and Others v Single Resolution Board (T-384/21); BNP Paribas v Single Resolution Board (T-397/21); La Banque postale v Single Resolution Board (T-383/21); Ekaterina Islentyeva v Council of the European Union (T-233/22); TS and HI v Ministar na zemedelieto, hranite i gorite (C-325/22)
Cites 19: Treaty on the Functioning of the European Union (consolidated 2016)5 provisions; Charter of Fundamental Rights of the European Union (consolidated 2016)3 provisions; Treaty on European Union (consolidated 2016); Peter Gauweiler and Others v Deutscher Bundestag (C-62/14); Ordre des barreaux francophones et germanophone and Others v Conseil des ministres (C-305/05); Federal Republic of Germany v European Parliament and Council of the European Union (C-376/98); Société Neptune Distribution v Ministre de l'Économie et des Finances (C-157/14); The Queen v Secretary of State for Health, ex parte British American Tobacco (Investments) Ltd and Imperial Tobacco Ltd (C-491/01); Afton Chemical Limited v Secretary of State for Transport (C-343/09); The Queen, on the application of ABNA Ltd and Others v Secretary of State for Health and Food Standards Agency, Fratelli Martini & C. SpA and Cargill Srl v Ministero delle Politiche Agricole e Forestali and Others, Ferrari Mangimi Srl and Associazione nazionale tra i produttori di alimenti zootecnici (Assalzoo) v Ministero delle Politiche Agricole e Forestali and Others and Nederlandse Vereniging Diervoederindustrie (Nevedi) v Productschap Diervoeder (C-453/03, C-11/04, C-12/04, C-194/04); The Queen, on the application of Vodafone Ltd and Others v Secretary of State for Business, Enterprise and Regulatory Reform (C-58/08); The Queen, on the application of International Air Transport Association and European Low Fares Airline Association v Department for Transport (C-344/04); Deutsches Weintor eG v Land Rheinland-Pfalz (C-544/10); Raffinerie Mediterranee (ERG) SpA, Polimeri Europa SpA and Syndial SpA v Ministero dello Sviluppo economico and Others and ENI SpA v Ministero Ambiente e Tutela del Territorio e del Mare and Others (C-379/08, C-380/08); Directive 2014/40/EU of the European Parliament and of the Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products and repealing Directive 2001/37/EC Text with EEA relevance; Jyri Lehtonen and Castors Canada Dry Namur-Braine ASBL v Fédération royale belge des sociétés de basket-ball ASBL (FRBSB) (C-176/96); The Queen, on the application of International Association of Independent Tanker Owners (Intertanko) and Others v Secretary of State for Transport (C-308/06); United Kingdom of Great Britain and Northern Ireland v European Parliament and Council of the European Union (C-270/12); Grand Duchy of Luxemburg v European Parliament and Council of the European Union (C-176/09)