43Concerning the expression ‘in the course of trade’, it is settled case-law that the use of a sign identical to a trade mark constitutes use in the course of trade where it occurs in the context of commercial activity with a view to economic advantage and not as a private matter (judgments in Arsenal Football Club, C‑206/01, EU:C:2002:651, paragraph 40; Céline, C‑17/06, EU:C:2007:497, paragraph 17; and Google France and Google, C‑236/08 to C‑238/08, EU:C:2010:159, paragraph 50).
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