28With regard, in the first place, to the concept of ‘establishment’, it should be noted that recital 19 in the preamble to Directive 95/46 states that establishment on the territory of a Member State implies the effective and real exercise of activity through stable arrangements and that the legal form of such an establishment, whether simply a branch or a subsidiary with a legal personality, is not the determining factor (judgment in Google Spain and Google, C‑131/12, EU:C:2014:317, paragraph 48). Moreover, that recital states that, when a single controller is established on the territory of several Member States, he must ensure, in order to avoid any circumvention of national rules, that each of the establishments fulfils the obligations imposed by the national law applicable to its activities.
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