Judgment_paragraph 37 · BGW Beratungs-Gesellschaft Wirtschaft mbH v Bodo Scholz (C-20/14)

37Although the overall impression conveyed to the relevant public by a composite trade mark may, in certain circumstances, be dominated by one or more of its components, it is only if all the other components of the mark are negligible that the assessment of the similarity can be carried out solely on the basis of the dominant element (judgment in OHIM v Shaker, C‑334/05 P, EU:C:2007:333, paragraphs 41 and 42, and judgment in Nestlé v OHIM, C‑193/06 P, EU:C:2007:539, paragraphs 42 and 43 and the case-law cited).