23As to the likelihood of confusion on the part of the public that may exist between the Community marks and the sign considered, according to the settled case-law of the Court the existence of such a likelihood must be appreciated globally, taking into account all factors relevant to the circumstances of the particular case. That assessment includes a visual, aural or conceptual comparison of the signs at issue, bearing in mind, in particular, their distinctive and dominant components (see, to that effect, judgments in Aceites del Sur-Coosur v Koipe, C‑498/07 P, EU:C:2009:503, paragraphs 59 and 60, and XXXLutz Marken v OHIM, C‑306/11 P, EU:C:2012:401, paragraph 39).
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