Judgment_paragraph 21 · Loutfi Management Propriété Intellectuelle SARL v AMJ Meatproducts NV and Halalsupply NV (C-147/14)

21The likelihood of confusion must in particular be assessed by reference to the perception of the relevant public, which consists of average consumers of the products or services in question, who are reasonably well informed and reasonably observant and circumspect (see, to that effect, judgment in Henkel v OHIM, C‑456/01 P and C‑457/01 P, EU:C:2004:258, paragraph 35 and the case-law cited).