48Thirdly, it must be observed that, according to settled case-law, where a mark is composed of word elements and figurative elements, the former are, as a rule, more distinctive than the latter, because the average consumer will more readily refer to the goods in question by quoting the name rather than by describing the figurative element of the mark (see judgment of 7 February 2013 in AMC-Representações Têxteis v OHIM — MIP Metro (METRO KIDS COMPANY), T‑50/12, ECR, EU:T:2013:68, paragraph 29 and the case-law cited). That is so in the present case, in that the word ‘gelenkgold’ has an important place within the mark applied for and is written diagonally upward and to the right, in bold characters with a thick black border around the letters, which are in white.
Source: EUR-Lex, © European Union, 1998-2026. Reuse authorised under Decision 2011/833/EU.