32As regards, finally, the overall similarity existing between the marks at issue, which is sufficient for the relevant public to establish a link between them, even if it does not confuse them, it should be recalled that it must be determined taking into account the visual, phonetic and conceptual similarity of those marks and, if appropriate, the assessment of the relative importance that should be attached to those different elements, taking account of the category of goods or services in question and the circumstances in which they are marketed (see, to that effect and by analogy, concerning the assessment of the existence of a likelihood of confusion, judgment of 22 June 1999 in Lloyd Schuhfabrik Meyer, C‑342/97, EU:C:1999:323, paragraph 27).
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