16The signs and indications referred to in Article 7(l)(c) of Regulation No 207/2009 are thus only those which may serve in normal usage, from the point of view of the relevant public, to designate, either directly or by reference to one of their essential characteristics, goods or services in respect of which registration is sought (judgment of 20 September 2001 in Procter & Gamble v OHIM, C‑383/99 P, ECR, EU:C:2001:461, paragraph 39). It follows that, for a sign to be caught by the prohibition set out in that provision, there must be a sufficiently direct and specific relationship between the sign and the goods and services in question to enable the public concerned immediately to perceive, without further thought, a description of the goods and services in question or one of their characteristics (see judgments of 22 June 2005 in Metso Paper Automation v OHIM (PAPERLAB), T‑19/04, ECR, EU:T:2005:247, paragraph 25 and the case-law cited, and 30 April 2013 in ABC-One v OHIM (SLIM BELLY), T‑61/12, EU:T:2013:226, paragraph 17 and the case-law cited).
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