Judgment_paragraph 32 · Martin Blomqvist v Rolex SA and Manufacture des Montres Rolex SA (C-98/13)

32However, the Court has held that the rights thus protected may be infringed where, even before their arrival in the territory covered by that protection, goods coming from non-member States are the subject of a commercial act directed at consumers in that territory, such as a sale, offer for sale or advertising (see, to that effect, Philips, paragraph 57 and the case-law cited).