70It can be seen from a global assessment of those elements of similarity and dissimilarity that there is a low degree of similarity between the signs at issue — or, at least, between the four earlier Coca-Cola Community figurative marks and the Master trade mark applied for — since, despite the elements of visual dissimilarity, their aural and conceptual differences are cancelled out by the elements of overall visual similarity, which are of greater importance. By contrast, the earlier British trade mark C, especially because of its brevity, is dissimilar to the mark applied for.
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