27Those factors include, first, the degree of similarity between the signs at issue, second, the nature of the goods or services for which the signs at issue are registered, including the degree of closeness or dissimilarity between those goods or services, and the relevant section of the public, third, the strength of the earlier mark’s reputation, fourth, the degree of the earlier mark’s distinctive character, whether inherent or acquired through use and, fifth, the existence of a likelihood of confusion on the part of the public (judgment in Intel Corporation, paragraph 26 above, EU:C:2008:655, paragraph 42, and BEATLE, paragraph 25 above, EU:T:2012:177, paragraph 47).
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