21It must be emphasised that the goods covered, the majority of which are building materials, are not intended for everyday use by average consumers. The specialised nature of those goods requires a precise, informed choice, regardless of the price and volume of goods sold. In addition, the fact that a type of product is not purchased regularly by the average consumer suggests that that consumer’s level of attention will be fairly high at the time of purchase. It should be added that, although some of the goods in question are available to the general public, it is unusual for the purchase of such goods to be carried out by ordinary consumers, who generally either entrust a professional with such a task or seek advice from consumers whose knowledge of the subject is higher than average (see, to that effect, judgment of 13 October 2009 in Deutsche Rockwool Mineralwoll v OHIM — Redrock Construction (REDROCK), T‑146/08, EU:T:2009:398, paragraphs 45 and 46).
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