Judgment_paragraph 20 · Bimbo SA v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM) (C-591/12 P)

20The existence of a likelihood of confusion on the part of the public must be assessed globally, account being taken of all factors relevant to the circumstances of the case (see, to that effect, Case C‑251/95 SABEL EU:C:1997:528, paragraph 22; OHIM v Shaker EU:C:2007:333, paragraph 34; and Nestlé v OHIM EU:C:2007:539, paragraph 33).