29Article 2(d) of that directive provides that ‘business-to-consumer commercial practices’ refer to ‘any act, omission, course of conduct or representation, or commercial communication, including advertising and marketing, by a trader, which is directly connected with the promotion, sale or supply of a product to consumers’. ‘[P]roduct’ is defined at the same article under (c) as referring to any goods or service, with no business sector being excluded.
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