48Lastly, in circumstances such as those at issue in the main proceedings, although Directive 2005/29, in particular point 11 of Annex I thereto, does require advertising undertakings to indicate clearly that they have financed editorial content in the media where that content is intended to promote a product or service originating from those traders, the obligation for newspaper publishers under Paragraph 10 of the Land Press Law in fact corresponds in essence to the obligations which the European Union legislature has imposed through Directives 89/552 and 2010/13 in the audiovisual field on media providers when their audiovisual services or programmes are sponsored by third-party undertakings.
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