35Regulation No 207/2009, which supplements European Union trade mark legislation by creating a Community regime for trade marks, pursues the same objective as Directive 2008/95, namely the establishment and functioning of the internal market. In the light of the need for harmonious interaction between the two systems of Community and national marks, it is necessary to interpret the concept of ‘bad faith’ within the meaning of Article 4(4)(g) of Directive 2008/95 in the same manner as in the context of Regulation No 207/2009. Such an approach ensures a coherent application of the various trade mark rules in the legal order of the European Union.
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