17In that regard, the Court has already held that the protection of consumers, as television viewers, from excessive advertising is an essential aspect of the objective of the directives on the provision of audiovisual media services (Case C-195/06 Österreichischer Rundfunk [2007] ECR I-8817, paragraph 27, and Case C-281/09 Commission v Spain [2011] ECR I-11811, paragraph 45).
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