Judgment_paragraph 31 · Alfred Strigl — Deutsches Patent- und Markenamt and Securvita Gesellschaft zur Entwicklung alternativer Versicherungskonzepte mbH v Öko-Invest Verlagsgesellschaft mbH (C-90/11, C-91/11)

31The general interest underlying Article 3(1)(c) of the directive is that of ensuring that descriptive signs relating to one or more characteristics of the goods or services in respect of which registration as a mark is sought may be freely used by all traders offering such goods or services (see Agencja Wydawnicza Technopol v OHIM, paragraph 37 and the case-law cited).