44The Court has, furthermore, held that, in view of the nature and importance of the public interest underlying the protection which the directive confers on consumers, Article 6 thereof must be regarded as a provision of equal standing to national rules which rank, within the domestic legal system, as rules of public policy (see Case C-40/08 Asturcom Telecomunicaciones [2009] ECR I-9579, paragraph 52, and order in Case C-76/10 Pohotovost’ [2010] ECR I-11557, paragraph 50). It must be held that that classification extends to all the provisions of the directive which are essential for the purpose of attaining the objective pursued by Article 6 thereof.
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