49According to the settled case-law of the Court, in order to assess whether or not a trade mark has any distinctive character, the overall impression given by it must be considered (see, inter alia, Procter & Gamble, paragraph 44; Case C-286/04 P Eurocermex v OHIM [2005] ECR I-5797, paragraph 22; and Case C-238/06 P Develey v OHIM [2007] ECR I-9375, paragraph 82).
Source: EUR-Lex, © European Union, 1998-2026. Reuse authorised under Decision 2011/833/EU.