25As regards marks made up of signs or indications that are also used as advertising slogans, indications of quality or incitements to purchase the goods or services covered by those marks, registration of such marks is not excluded by virtue of such use (OHIM v Erpo Möbelwerk, paragraph 41, and Audi v OHIM, paragraph 35). As regards the assessment of the distinctive character of such marks, it is inappropriate to apply to slogans criteria which are stricter than those applicable to other types of sign (OHIM v Erpo Möbelwerk, paragraph 32, and Audi v OHIM, paragraph 36).
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