Judgment_paragraph 23 · SA.PAR. Srl v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM) (T-321/10)

23It must therefore be held that, in the context of the overall analysis undertaken pursuant to Article 52(1)(b) of Regulation No 207/2009, account may also be taken of the commercial logic underlying the filing of the application for registration of the sign as a Community trade mark (BIGAB, paragraph 17 above, paragraph 21), and the chronology of events relating to the filing (see, to that effect and by analogy, Case C-569/08 Internetportal und Marketing [2010] ECR I-4871, paragraph 52).

SA.PAR. Srl v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM) (T-321/10)

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