Judgment_paragraph 56 · Bureau national interprofessionnel du Cognac v Gust. Ranin Oy (C-4/10, C-27/10)

56As regards the concept of ‘evocation’, as referred to in Article 16(b) of Regulation No 110/2008 and to which the order for reference in Case C-4/10 refers, it is appropriate to point out that that concept covers a situation in which the term used to designate a product incorporates part of a protected designation, so that when the consumer is confronted with the name of the product, the image triggered in his mind is that of the product whose designation is protected (see Case C-87/97 Consorzio per la tutela del formaggio Gorgonzola [1999] ECR I-1301, paragraph 25, and Case C-132/05 Commission v Germany [2008] ECR I-957, paragraph 44).