32It is true that the Court has also held that that expression may, under certain conditions, include goods and services of another person on whose behalf the third party acts. Thus, the Court considered that a situation in which the service provider uses a sign corresponding to the trade mark of another person in order to promote goods which one of its customers is marketing with the assistance of that service is covered by that same expression when that use is carried out in such a way that it establishes a link between that sign and that service (see, to that effect, Google France and Google, paragraph 60; Case C-324/09L’Oréal and Others [2011] ECR I-6011, paragraphs 91 and 92; and UDV North America, paragraphs 43 to 51).