64As was pointed out in paragraph 56 above, the existence of a link between the earlier mark and the challenged mark for the purposes of Article 8(5) of Regulation No 40/94 must – like a likelihood of confusion under Article 8(1)(b) – be assessed globally, account being taken of all factors relevant to the circumstances of the case, which include inter alia the degree of similarity between the marks at issue and the goods covered by those marks and also the strength of the earlier mark’s reputation and its degree of distinctive character, whether inherent or acquired through use.
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