34In that regard, it should be borne in mind that, according to the Court’s case-law, the provisions of Directive 89/104, and in particular Article 9 thereof, indicate that the purpose of the directive is generally to strike a balance between the interest of the proprietor of a trade mark to safeguard its essential function, on the one hand, and the interests of other economic operators in having signs capable of denoting their goods and services, on the other (Case C-145/05 Levi Strauss [2006] ECR I-3703, paragraphs 28 and 29).
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