73Detriment to the distinctive character of a mark with a reputation, also referred to as, inter alia, ‘dilution’, is caused when that mark’s ability to identify the goods or services for which it is registered is weakened, whilst detriment to the repute of the mark, also referred to as, inter alia, ‘tarnishment’, is caused when the goods or services for which the identical or similar sign is used by the third party may be perceived by the public in such a way that the trade mark’s power of attraction is reduced (see Case C-487/07 L’Oréal and Others, paragraphs 39 and 40).
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