44According to the settled case-law of the Court, the existence of a likelihood of confusion on the part of the public must be appreciated globally, taking into account all factors relevant to the circumstances of the case (see, inter alia, Case C-251/95 SABEL [1997] ECR I-6191, paragraph 22; Case C-342/97 Lloyd Schuhfabrik Meyer [1999] ECR I-3819, paragraph 18; Case C-120/04 Medion [2005] ECR I-8551, paragraph 27; Case C-334/05 P OHIM v Shaker [2007] ECR I-4529, paragraph 34; and Case C-498/07 P Aceites del Sur-Coosur v Koipe [2009] ECR I-7371, paragraph 46).
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