74Such overriding reasons recognised by the Court include: environmental protection (see, inter alia, Case C-384/08 Attanasio Group [2010] ECR I-2911, paragraph 50 and the case-law cited); town and country planning (see, by analogy, Case C-567/07 Woningstichting Sint Servatius [2009] ECR I-9021, paragraph 29 and the case-law cited); and consumer protection (see, inter alia, Case C-260/04 Commission v Italy [2007] ECR I-7083, paragraph 27 and the case-law cited). On the other hand, purely economic objectives cannot constitute an overriding reason in the public interest (see, to that effect, inter alia, Case C-96/08 CIBA [2010] ECR I-2911, paragraph 48 and the case-law cited).
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