Judgment_paragraph 82 · Develey Holding GmbH & Co. Beteiligungs KG v European Union Intellectual Property Office (C-238/06 P)

82In order to assess whether or not a trade mark has any distinctive character, the overall impression given by it must be considered. That does not mean, however, that one may not first examine each of the individual features of the get-up of that mark in turn. It may be useful, in the course of the overall assessment, to examine each of the components of which the trade mark concerned is composed (see, to that effect, Case C-286/04 P Eurocermex v OHIM [2005] ECR I-5797, paragraphs 22 and 23, and the case-law cited).