Judgment_paragraph 27 · Metso Paper Automation Oy v European Union Intellectual Property Office (T-19/04)

27In addition, a trade mark consisting of a neologism or a word composed of elements each of which is descriptive of characteristics of the goods or services in respect of which registration is sought is itself descriptive of the characteristics of those goods or services for the purposes of Article 7(1)(c) of Regulation No 40/94, unless there is a perceptible difference between the neologism or the word and the mere sum of its parts. That assumes that, because of the unusual nature of the combination in relation to the goods or services, the neologism or word creates an impression which is sufficiently far removed from that produced by the mere combination of meanings lent by the elements of which it is composed, with the result that the word is more than the sum of its parts (SnTEM, SnPUR, SnMIX, cited above, paragraph 32). In that connection, an analysis of the term in question in the light of the relevant lexical and grammatical rules is also useful (see, to that effect, ROBOTUNITS, cited above, paragraph 39, and Case T-173/03 Geddes v OHIM (NURSERYROOM) [2004] ECR II-4165, paragraph 21).

Metso Paper Automation Oy v European Union Intellectual Property Office (T-19/04)

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