Judgment_paragraph 23 · Eurocermex SA v European Union Intellectual Property Office (C-286/04 P)

23That does not mean, however, that the competent authority, responsible for ascertaining whether the trade mark for which registration is sought is capable of being perceived by the public as an indication of origin, may not first examine each of the individual features of the getup of that mark in turn. It may be useful, in the course of the competent authority's overall assessment, to examine each of the components of which the trade mark concerned is composed (see, in particular, Procter & Gamble v OHIM, cited above, paragraph 45).