58The Court notes that it is difficult to establish with certainty how the average consumer will pronounce a word from a foreign language in his own language. First, it is far from certain that the word will be recognised as being foreign, especially when, as in this case for French consumers, the spelling has been adapted in line with the host language. Thus, the English word ‘hooligan’ exists in French as ‘houligan’. Second, even when the word is recognised as being foreign, it may not be pronounced in the same manner as in the original language. A correct pronunciation as in the original language presupposes not only knowledge of that pronunciation, but also the ability to pronounce the word in question correctly. Third, in the assessment of the likelihood of confusion, it will still be necessary to establish that a majority of the relevant public has that ability.
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