56This assessment can only be endorsed. In the case of a product like wine, a representation of a farmhouse surrounded by vineyards and trees is not an element that allows the relevant public to perceive that figurative component as dominating the image they retain of the trade mark applied for. On the contrary, as OHIM has rightly claimed, consumers usually describe and recognise wine by reference to the verbal element which identifies it, since this element designates in particular the grower or the estate on which the wine is produced.
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