21In the present case, it is the point of view of an English-speaking consumer that it is appropriate to take account of in order to determine the distinctiveness of the trade mark applied for. The sign map&guide consists of words in the English language, and it follows from Article 7(2) of Regulation No 40/94 that registration of a sign as a Community mark must be refused if the sign is devoid of any distinctive character in one of the languages used by the public in the territory of the Community (Case T-91/99 Ford Motor v OHIM (OPTIONS) [2000] ECR II-1925, paragraph 25 et seq.).
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